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Why Does SCC Exist?
SCC was born out of a direct problem and need that our founder, Michael experienced as a film and photography marketplace operator and marketer in the construction industry.
In the past, making every single project a split-cost project was not in the cards for architectural photographers and videographers. The marketing requirements within the construction industry had not matured, and opportunities and growth for architectural photographers were stunted.
However, over the last five years, the marketing requirements across the entire construction industry — from big corporations to small businesses — have changed, opening up enormous opportunities for architectural photographers that, for the most part, unfortunately, go untapped.
Our goal is to be the catalyst that propels the architectural photography industry into the future by:
- Fixing the operational and logistical roadblocks of traditional split-cost projects
- Helping photographers tap into significant new market opportunities
Split-Cost Projects are Operational Headaches
When done the old way, split-cost projects are operationally complex and extremely difficult to execute when you have more than two companies splitting the cost.
First, there are the baseline logistical headaches:
- Correctly figuring out how much each company will pay
- Making adjustments as new people sign on
- Creating robust legal documents
- Generating unique licensing for each client
- Effectively delivering content to each client
Second, we have the sales and marketing solutions that few architectural photographers are prepared to take on. Marketing and sales are hard and time-consuming, and great marketing and sales are even harder and more time-consuming. You need the marketing expertise to discover and understand your clients' unique business needs and the right systems and business processes to fulfill those needs. As a small business, hiring a sales rep to handle all that work to market and sell licenses for your projects hasn't made sense.
Historically, the results have not justified the logistical headaches that go along with the effort required of architectural photographers to prospect, sell, and execute split-cost projects.
The Untapped Opportunity in a Previously Immature Market
The marketing requirements for the construction industry have shifted massively in the last five years, opening up enormous opportunities for architectural photography and film.
Five years ago, small businesses in the construction industry — such as marble fabricators or window and door manufacturers — were beginning to realize the value of publishing their own content. Using stock footage, low-quality pictures taken on their phones, and — as we all know — stolen images, they started publishing content that was mediocre at best to grow their businesses.
And it worked. Kinda. Businesses have proven that they find value in generating unique content. But, because the price points were out of reach, most could never conduct an architectural photography project, so they were stuck with crappy footage. Those that could afford professional photo shoots saw real and tangible benefits. They elevated their brands, distinguished themselves from the competition, and increased revenues.
Today, the Market has Matured
The entire architectural photography market — from large corporations to small businesses, professional service to sub-contractors, manufacturers, suppliers, fabricators, designers, even demolition and excavation — has finally matured. Businesses of every size find high-end assets critical for presentations, proposals, portfolio websites, social media, and advertising to grow their business.
Right now, the easiest low-hanging fruit to help you maximize your revenue is right in front of you, and it's going completely untapped.
It’s Time to Think Bigger
When you are working on an architectural photography project, there are zero reasons not to be prospecting every single company that has a stake in that building. And SCC makes it easy.
Additionally, larger companies that have been producing quality content are always looking to cut budgets, save time, reduce hassles and inefficiencies, and form stronger relationships with their partners.
We're at a conflux in the architectural photography industry and a critical juncture in the pricing, value, and revenue of Architectural Photography.
It's time to take action, think bigger, and drive your business further than you ever have.
But Look, We’ll Level with You.
We know that you're not going to go out and prospect all 100 companies that have a stake in building a project. You don't have the time to do marketing and sales. You want to show up and do your art.
We know you're not going to get every single company to sign up for a split-cost project. And we know that not every project is going to have a split-cost element to it.
But if on just 50% of your projects, you were to add one, two, or three additional licenses, you would add huge sums of additional revenue, and your art would show up on more sites and in more catalogs. And by doing it affordably and at scale with SCC, you're getting a real return on your investment.
Even if only 25% of the projects bring more licenses, you’re still making great money that you wouldn’t have had otherwise. Just let SCC do the work.
If you were to sell one additional license per project — just one — you’d increase your revenue by 50%.
So as the architectural photographer on a project, you’re doing a minimal amount of extra work for a massive upside. That upside is not just in the revenue of that one project. And that upside is not just about the money. It’s about relationships.
When looking at the potential as a whole – it's an impossible undertaking that brings to light the real problem.
The Real Problem
How do you tap into this opportunity when you have massive logistical problems? When you have these logistical problems, how do you provide professional results to all of these companies that are now an opportunity for you?
On a project where things are shared, and not everything is specific and custom to each client, how do you solve each client’s specific needs to give them a solution that helps push their business forward?
When you have multiple clients with specific needs that require custom solutions, and you attempt to give them something that’s one-size-fits-all, it’s never going to work.
By taking the junction of these operational problems and untapped opportunities and looking at them as one, you realize that the main problem is that it’s exceedingly difficult to provide a custom solution to each client that helps them achieve their business goals.
That is where Shared Construction Content steps in.
How Does SCC Help You?
We do all the work to operationally handle all the logistics — from payment processing and licensing to all the marketing and sales — so you can tap into new opportunities and create new relationships.
Most importantly, we solve the problem of getting everyone on the same page. We listen, discover, and understand their needs, provide them with high-quality assets, and help implement them so they can get the best use out of your content.
We’ve done all the hard work to ensure that when you get to the shoot, you know exactly what you’re executing so that everyone gets what they need.
SCC is here to open your eyes to all these additional opportunities, and the best part is that you don’t have to do the actual work.
With our split-cost software and solutions-based sales approach, we consistently and effectively seek out, discover, and understand the specific needs of every single company. We build them hand-tailored solutions using the high-quality content you create. And we get everyone on the same page so that every split-cost project runs seamlessly.
When all is said and done, SCC increases your number of clients and maximizes your revenue. We turn 5 to 6 weeks of complex sales work into 5 to 6 clicks which turns into 35% to 65% more revenue for your business.
Ready to Think Bigger?
While you’ve probably done a handful of split-cost projects before, with SCC, you can easily do split-cost projects for Every. Single. Project.
As architectural photographers and filmmakers, it is time to start thinking bigger.
